Diana Nyad: Find a Way (Email #26)

Key West, Florida...

It's Monday, September 2nd 2013, just before 2PM Eastern.

Diana Nyad, stumbles ashore.

Her legs are wobbling about like a drunk, because they've not taken the weight of her body for 53 straight hours.

She officially reaches U.S. soil.

Her face is swollen like a balloon.

Her speech is slurred because her lips and tongue are blistered and swollen, a result of wearing a special jellyfish mask.

"Find a way..."

She had just completed a personal challenge, a dream.

Making her the first person in history to achieve this feat without a protective cage.

This was her fifth attempt at that dream.

53 hours earlier, 8:59AM on Saturday, she jumped into the ocean in Havana, Cuba.

... and had just crossed 112 miles of shark-infested water (with no shark cage).

The same stretch of sea where swarms a deadly atlantic box jellyfish call their home.

Jellyfish with lethal venomous stings that practically shut down your nervous system.

Diana's story is incredible and I encourage you to read the details (links at the end of this email).

But here's the most incredible part...

The journey from Cuba to Florida didn't start two days earlier.

Her journey started in 1978.

Yup, some 35 years ago...

She was 28 years old then.

The attempt was so painful, so draining, she tried to put the dream in a box and move on with her life.

But it was still there.

Like a splinter in her mind.

Feeling awkward.

Always there, talking to her.

It was waiting for the right moment.

Growing in significance and power.

It wouldn't let up.

So she tried again in 2010, 2011 and 2012.

Pigheaded determination and persistence, from a burning desire to fulfill a dream.

Failure, again and again.

Then, the right moment...

"The swim wasn't easy," said Nyad.

"You have a dream 35 years ago, doesn't come to fruition, but you move on with life..."

"But it's somewhere back there. Then you turn 60, and your mom just dies, and you're looking for something..."

"And the dream comes waking out of your imagination."

Those were the slurred words Diana Nyad said after staggering out the sea on the beach in Key West, Florida.

She's 64 years olds now.

Can you imagine that?

"Find a way..."

She chanted this over and over to shut negative thoughts out of her mind.

Instead of thinking of how far she had to go, she focused on the 6 inches of open water in front of her.

She told herself...

"Forget about the surface up. Get your hands in somehow, and with your left hand, say, push Cuba back, and push Florida towards you..."

And even though Diana could barely speak from blisters in her mouth, she said to the crowd at Key West:

"I got three messages...

One is we should never ever give up...

Two is you are never too old to chase your dreams...

And three is it looks like a solitary sport but it takes a team."

She stopped thinking about all the training, how to move her arms, and just got down to...

Reach forward with my left arm, push Cuba a little further away. And push Florida towards you.

Repeat, repeat, repeat...

For 112 miles.

Damn.

Think about this for a minute...

Stay up two days in a row, then ten more hours just for giggles.

See how you feel.

(In my early 20s I tried to see how long I could stay away for. I made it to about 36 hours before calling it quits. I couldn't believe how hard it was to do.)

Now do it swimming the whole time.

Day and night.

No stop.

With sharks and box jellyfish to contend with.

And then do that at 64 years old.

Damn.

What about you?...

What dreams do you have?

Do your dreams refuse to die no matter how many times you get knocked down?

Have you tried over and over and you just don't know how you're going to make it happen?

Just know, there is a way.

There always is. Always.

If you think you're too old.

Or too young.

Or too poor.

Think of Diana Nyad.

Don't give up on your dreams.

They are what define us.

They motivate us to "give a fuck".

To push forward, no matter what.

It's what make us special, as humans.

If you have dream ... a burning desire, use it as the rocket fuel to propel yourself forward.

Focus on the six inches of open water in front of you.

In the words of Diana Nyad:

1) never give up...

2) you are never too old to chase your dream...

3) it takes a team.

... and that "team" can can be anyone that supports your dream and believes in you (spouse, close friend, mentor, or a coach).

Dare to dream.

And then "find a way" to make it happen.

Do you want to crack this internet marketing thing bad enough?

If so, you know what to do next:
http://tlb.io/join.php?v=e26 ($49.95/mo for 7-months)

You rock!

Andre "found a way" Chaperon

P.S.

Here's two news stories about Diana Nyad:

http://abcnews.go.com/US/diana-nyad-homestretch-cuba-florida-swim/story?id=20133986

http://edition.cnn.com/2013/09/02/world/americas/diana-nyad-cuba-florida-swim/

Half The Price of a Starbucks Cappuccino (Email #25)

I first exposed this little exercise to some of my clients in 2008.

The simple concept blew their minds.

I'm going to share it with you now.

The concept is as relevant now as it was back in 2008.

Go fetch a pen and notepad.

Do it now.

Draw a line down the middle.

In the left hand column write "living expenses". In the right hand column write "lifestyle expenses".

Now write down all your recurring living expenses in the left hand column.

Everything.

If you have to pay for it on a recurring basis, get it down.

Next to each living expense, work out the DAILY dollar amount you pay for it, and write it down.

If it's a monthly expense, multiply it by 12 then divide it by 365.

If it's a yearly expense, divide it by 365.

You get the idea.

Igal, a previous student, sent me a picture of his list:


Now...

Focus on your "living expenses" column first.

It's the most important one.

Afterwards you can have some fun and do the same for your "lifestyle expenses" column.

Here's a real lifestyle expense example...

In November I'm attending a Mindvalley event in the Dominion Republic at a 5-Star all inclusive resort.

Costs (me and the missus):

Flight: Spain to Miami (return): $2,333
Flight: Miami to Punta Cana (return): $1,570
Accommodation: $2,160
Tickets: $1,699 (each)

Total: $9,461 (or $25.92 per day over a year)

So I would write down "AwesomenessFest: $25.92" in the lifestyle expense column.

(Note that lifestyle expenses can still be tax deductible if they're a businesses expense.)

The process is simple.

Do it now.

(I'll wait...)

Cool, all done?

Now to put this all into perspective for you.

Here's a list of my living expenses (if you can't see the image then you'll need to enable images in your email client)...



Yup ... $88.92 pretty much covers everything.

Now the total daily figure is really not that important.

It's just there to give you the big picture number.

What's important are all the little amounts.

Now here's the key...

Build out multiple mini-income streams to support each item on your notepad.

(Or one that starts off small, and then with daily nurturing, grows bigger each day.)

Think about this for a second.

I'm not suggesting you go out and try and build a $10,000 per month business out of thin air, right out the gate.

Especially if you've never even made 100 bucks in your life before on the internet.

You'll fail.

That's for damn sure.

No ... I'm talkin' small, baby.

You think you can build something that earns you 10 bucks a day?

Back to your notepad.

What you need to do is look at each item on your list as its OWN mini goal.

Now, one by one, you build out these little mini-income streams to support all the items on your notepad.

For example:

A little $10 a day campaign would cover these items for me:

1. Electric - $5.71
2. Water - $1.23
3. Car Insurance - $2.78

Total: $9.72

See how easy that is?

Now so long as I keep this little $10 a day campaign singling along, I NEVER have to worry about the electric bill.

... and the water. And the car insurance.

Ever.

Hope that all makes sense.

I'll end off with one final example to demonstrate this.

I have a little new "TLB" campaign that's just 68 days old.

As I write this email it's August 26, 2013.

... and it's 13:11pm local time in Spain (or 04:11am Pacific Time).

Meaning, because this is a ClickBank campaign, it has only been running for 4 hours 11 minutes so far today.

(So still another 19+ hours to go.)

Here's the Facebook Advertising results so far today:
http://tinylittlebusinesses.com/images/email/260813-fb-4354.png

Here's the ClickBank commissions after 4 hours today:
http://tinylittlebusinesses.com/images/email/260813-cb-4354.png

Spend: $23.26
Commissions: $128.22
ROI: 551%
NET Profit: $104.96

That one tiny little campaign, after just 4 hours, has already paid for ALL MY LIVING EXPENSES.

... and (almost) also my trip to Punta Cana.

I don't touch this campaign either.

This particular one is a set-it-and-forget-it kinda business.

Hope this was a helpful exercise.

Once you have your "living expenses" list written down.

... join TLB and we'll help you with the income streams part.

http://tlb.io/join.php?v=e25 ($49.95/mo for 7-months)

Andre "break it down" Chaperon

P.S.

Come to think of it...

TLB costs $49.95 per month for 7 months, right?

What's that? ... $349.65 in total.

Or around $1.67 per day (for 7 months).

Do you know that a Starbucks Cappuccino (grande) clocks in at around $4.32 a pop.

Whoa! ... that's over double the price of TLB.

So with your little $10 per day campaign you can join TLB, and wipeout two grande Starbucks Cappuccino's per day.

Imagine the buzz? :)

Behind the TLB Curtain (Email #24)

Before I pull the curtain apart...

Here are four questions and concerns we received this week from people.

I'll use them as the context for my response about what we teach (and why) with our TLB training.

First question (from Lisa Bogle)...

"Is TLB really orientated only towards affiliate marketers?"

Lisa has her own product.

She's a coach and teacher in the parenting niche.

Next question (from Tom Wall)...

"Does affiliate marketing still offer an opportunity for newcomers to understand how it works, put together a business from home and avoid being sucked into an endless sales funnel?"

"It's easy to get a course or read a book about how to start a business, but how many succeed?"

"In other words, if a person implemented what you say to do in your course, would that person be able to generate a consistent income?"

"Do this, now do this, and then this and so on, and the spigot turns on and now it becomes a matter of upkeep and tweaking and the money flows in. Right, or wrong?"

Tom has a few concerns here. And judging by the questions we get each week, his concerns are echoed by others.

Next question (from Jared Kimball)...

"First off, let me answer the question 'What is your biggest fear about affiliate marketing?'..."

"I fear failing. I also have a hard time believing affiliate marketing still works. Unless you have a HUGE ad budget."

"Maybe because I lack experience in affiliate marketing is why I doubt myself and whether the system you guys have will work for me."

Jared's fear of failing is a common one.

The other big concern we see is "the fear of wasting time" going after something that just won't work.

We hear ya, Jared.

Last question (from Joe Sulima). This is a short one...

"Can you tell me what is included in this program?"

Roger that, Joe.

So there you have it.

I'll start with why we teach affiliate marketing as our core framework.

The simple answer is that affiliate marketing happens to be the path of least resistance to having a presence in any market.

It's fast.

Requires zero product development and creation.

Which means means minimum risk.

It's the fastest way to "test the waters" before jumping into the shark tank.

Starting with affiliate marketing allows you to FIRST:

1. validate that an audience (pocket of people, or POP) exists (targeting).

2. validate that you can easily reach that POP (traffic).

3. validate whether the problem you've identified is even a problem worth solving (as in, will they PAY for the solution).

There is no faster way to validate these three points than doing it using affiliate marketing.

It's all about minimum risk to you.

Once you have a winner, meaning you're generating consistent and predictable sales, there's nothing stopping you from THEN creating your own offer.

This is why we focus the training around affiliate marketing.

Our TLB model is universal in the sense that you can ultimately sell anything.

We personally prefer digital information products because the margins are so high (50 to 75%).

But, so long as there is a problem worth solving, there's no reason why you can't sell, for example:

* supplements to body builders.
* yachts to the rich.
* luxury submarines to the super-rich.
* humidor's to cigar connoisseurs
* hammock's to err, ... well hammock people.

You get the idea.

Moving on...

Jared reckons unless you have a HUGE ad budget, he has a hard time believing affiliate marketing still works.

Seriously?

Showing results that are eye-popping crazy high doesn't typically work well as a demonstration.

The numbers are too high.

They don't look believable.

Certainly not attainable.

So no use really for us to show 'em.

So instead...

Here's the latest results from a new (just over a month old) little affiliate marketing business (sub-niche within the weight loss vertical):

Dates: Sun 08/04 to Sun 08/11
Commissions: $2,397.60 (71 sales)
Ad Spend: $959.88
ROI: 250%
NET Profit: $1,437.72
Clicks: 13,771 ($0.07 CPC)

That's around $120 per day in ad spend to make $300 in commissions.

We started this campaign at just $20/day in spend. Then gradually scaled up as we saw things working.

Believe me, affiliate marketing is alive and kicking.

... and you don't need to have the budget of a small third world country to come to the party and play.

Lemme ask you ... do you have a fear of failing?

The fear is fine.

So long as it doesn't paralyze you from moving forward.

You know who Richard Branson is, right?

The billionaire.

The dude has a list of failures longer than your arm.

Failing is the only path to success.

Which is why we teach you how to fail fast and fail light.

Every single new "tiny little business" that we build, fails early on, in one way or another.

That's completely normal.

Because success is simply a process of iteration.

Iterating from from crap to good ... and good to kick-ass.

That's how we roll.

And it's what we teach.

We have students that are happier than a two peckered dog.

Because when you know the skills we teach, success is almost inevitable.

So what exactly do you get when you join TLB?

Here's the feature list...

7 month badass training program.

One lesson per week (28 lessons in total).

Much like an MBA degree, there is a beginning and an end.

This is by design, because it works.

There is no "fast-track" option.

The main lesson is made up of text.

Then there is video to visually demonstrate the "how-to" part.

Then you get a list of tasks for the week that you need to execute on, and notes that help you at a glance.

It's step-by-step stuff.

Go and do this, then that, and the next thing.

Then the next lesson rolls in.

And so on.

You'll also get access to 'TLB Tribe'...

It's our private community of like-minded people, all hustling to make a difference (collaboration, masterminding, success stories, questions, partnerships, and challenges).

It's awesome.

Experience needed?

It honestly doesn't matter.

If you're a grass-green noob who has never earned a buck online before, this can work for you.

Even if you've been at this for years, but real results that were promised by the goo-roos just haven't come.

The only real prerequisite is...

Determination (to do whatever it takes to succeed).

Desire (as in a burning desire to make this work).

You don't need some fancy-pants education.

I never went to uni.

I have no higher education certificate to hang on my wall as a badge of my academic prowess.

Screw that.

Right after school I went to work for 'da boss man.

I enrolled in the "school of hard knocks".

In TLB we do the same to you.

You'll get one badass education in the concept of "learn by doing".

Here's how it works...

We explain why you should do whatever in a certain way.

Then we show you how to do it.

Then we list out the steps that you need to do.

And then you go do it.

Simple.

End of that week you have a result.

It may just be some research.

But you'll actually HAVE that research.

It may just be creating a survey.

Or contacting someone.

Or writing an ad.

Or spending $10 on Facebook Ads to an experiment you've setup to validate an assumption.

So what else do you get?

Hmmm ... lemme think?

Weekly lessons; check.

Detailed step-by-step instructions each week; check.

Private members only community; check.

At the end of the training, if you do the work, you'll have your very own online business that makes money; check.

Anyone can do this who has the right mindset; check.

And there you have it.

That's what you get when you join a TLB.

The opportunity to learn how to build your own profitable (lucrative) online affiliate based "tiny little business", from scratch.

All that in just in 7 months.

That's 3 times quicker than getting an MBA.

Plus about $120K cheaper.

Just saying.

http://tlb.io/join.php?v=e24 ($49.95/mo for 7-months)

Andre "learn by doing" Chaperon

P.S.

On second thought, here are the big numbers.

These results are not typical.

Not in the slightest.

We're definitely not making any income claims here.

You'll prob'ly never get to this point.

Ever.

But then, saying that, you could do better.

http://bit.ly/13gSlSB

Our advice.

Start small. Like $10-$20 per day kinda small.

Baby steps.

That's how we go from earning 50 bucks per day.

To 100 bucks a day.

Then scaling up to 1,000 bucks a day, and beyond.

Here's Why TLB Is Better Then An MBA (Email #23)

(If you're currently studying for an MBA, or have one, DON'T READ THIS EMAIL. Because it will offended you.)

I can hear the cries...

"Dude, are you shitting me!?"

"How can your poxey TLB thingy be better than an all singing all dancing MBA degree?"

Simple.

Allow me to enlighten you, sunshine...

TLB is a 7 month program, in much the same way doing an MBA takes 2 years.

There's no short cuts.

You start ... and 7 months (or in the case of an MBA, 24 months) later you finish.

Simple as that.

Well ... not so fast, tiger.

You see, an MBA is all theory and studying and boring lectures and thick books (and getting drunk).

At TLB our philosophy is "Learn by Doing".

In each lesson (there are 28 in total) we teach the why, the what, and the what if, using written text.

That's then supplemented with a no-fluff-to-the-point video that shows the "how to" component.

Then it's all tied together with a list of tasks that you need to execute on.

... as in, go and do this, and this, and that, and what not.

It's learn by DOING, baby.

Meaning each week, as you progress closer to that 7 month mark, you have a "business" taking shape right in front of you.

One that YOU'RE building, with our help.

In contrast...

Each lecture of an MBA is just some overweight old fart, who has the personality of a plank of wood, spewing out business theory mumbo jumbo.

The only "how to" learning in an MBA lecture hall is the careful construction of spitball shooters.

... and then participating in war games across the classroom, all while not getting caught by professor boring fart.

Finally, it's graduation day...

YAY!

First, let's take a look at Mr MBA Grad superstar...

He has a piece of paper.

It basically states he holds "management potential".

Potential.

Nothing more.

Err ... and then there's also the fact that Mr MBA Grad is 6 figures in the hole from tuition expenses.

What a great way to be let out into the "real world".

6 figures down.

No job.

The only work Mr MBA Grad can get is as an unpaid intern.

But hey, look at bright side, Mr badass MBA Grad hotshot has "management potential".

Hmm...

In contrast...

A TLB'er will leave with a tiny little business that's actually earning money.

As in not $120K in the red.

But a little business that makes money while you sleep.

According to a recent QS 2013 survey, the average salary of MBA applicants has dropped from $44,333 in 2012 to $40K in 2013.

This salary drop reflects the current state of economic uncertainty throughout the world.

$40K, eh? ...

That's ... what, $109 per day?

So get this.

Steve and I built a "TLB" as part of a case study for our grad students.

Nothing fancy.

We just stuck to the basics.

As I write this email it's Friday (yes, "burger friday") August 9th.

Last month, July 1-31, our brand new little "TLB" produced a net profit of $3,748.59.

Or put another way, $124.95 PER DAY.

That's more then a 2013 MBA grad, who still has to figure out how the hell he's gonna live on 100 bucks a day and still pay off a 6 figure loan.

So there you have it.

Investing 7 months in TLB is waaaaaay better than a poxey MBA degree.

You'll graduate with less debt.

You'll ALREADY have a business that is earning you money.

Not just "management potential".

Hell, you never know...

Perhaps you could hire an MBA to work for you. lol

I'm having too much fun with this now.

Best I sign off.

In the next email I'll go into more detail about "what you get behind the curtain" of TLB.

But my suggestion, don't wait for the next email.

Or the next one.

Or the one 4 weeks from now.

Have the guts to roll the dice now.

Pull the pin and join a brotherhood of like minded freedom fighters...

http://tlb.io/join.php?v=e23 ($49.95/mo for 7-months)

Andre "no degree" Chaperon

P.S.

I have to be clear about one thing.

In this email I said you'll leave TLB with a business that's ALREADY earning you money.

That's not exactly true.

For some, yes.

For others, no.

We of course aren't making any guarantees.

Please remember that each individual's success depends on his or her background, dedication, desire and motivation.

And as with any business endeavor, there is no certain guarantee that you will earn any money.

Many of our grads do walk away after 7 months with an asset that is already working for them.

But of course there are others who don't.

If you have the dedication, desire and motivation, you can make this work. Absolutely no question.

Day in the Life: JACK (Email #22)

(This is Jack.)

Shark.

A fin breaks the surface of the water 50 yards out.

For a split second, my fight-or-flight response bubbles up - pushing logic out of the way like a bully.

But I choke it down.

"Ok, just a dolphin" I tell myself.

Sigh of relief.

I look back at the shoreline. My eyes confirm what I already know...

Way too far to do much of anything even if ... even if it had been my worst fear.

I turn back to see my 3 friends perched on their surfboards in a seated position. Feet dangling under their boards.

One of them sees what I just saw.

He turns to me and smiles.

I beat him to it with: "Don't even try to f@$% with me. I know it's a dolphin"

He quickly replies "Yeah. Besides, sharks don't announce themselves like that."

Thanks buddy.

It's a running joke with my surfing buddies because they know I'm afraid of sharks.

Don't waste your time quoting to me the stats and how I'm more likely to win the lottery than get bitten by a shark.

I don't care.

I suspect those stats include people that live in places like South Dakota who've never tasted sea foam in their lives and probably never will.

And frankly, it doesn't matter anyhow because if you're that one unlucky bastard ... stats don't mean squat.

And as I'm bobbing up and down on a surfboard that isn't big enough to hide my entire body from the creatures that call the ocean home - I see what I DO want.

A big wave.

And I've got this one all to myself.

There's no crowd of surfers today even though these waves are huge (by Florida standards).

You see right now there's a small tropical depression hundreds of miles away turning my Florida coastline into a temporary wave machine.

The water by the pier would normally be teeming with surfers fighting for turf.

But it's Wednesday, shortly after 7am judging by the sun over the horizon.

And if you work for "The Man" - Wednesday is just another day you trudge off to work.

If you work a j-o-b then the closest you'll get to these waves are the surf report on your smartphone while you're stopped at the traffic light.

I've been there.

It ain't fun.

(I'll be right back. Gotta catch this wave.)

Turn to the beach.

Paddle like hell.

The force of the wave pitches me up.

It's so damn steep looking down.

It seems impossible NOT to nose dive, but somehow I pop up.

I'm surfing down the face of this wave as it's trying to knock me off my board.

I ride it for 75 yards and decide to ditch instead of riding it to the beach.

Too much work to paddle back out from the sand.

I scramble to get back up onto my board and start paddling like mad to swim back out to sea ... back where my buddies are and the next wave will test me.

I've been surfing dozens of time this summer.

But today I'm reminded of how blessed I am and how good even small acts of defiance feel.

I smile with satisfaction as I run through a quick list:

Act of defiance - pushing past my fear of sharks and playing in their "hood" while I enjoy some of the best waves of the summer.

Act of defiance - being out in waves on a Wednesday when almost everyone else is driving off to a job they dread.

I used to spend Wednesday mornings in traffic.

I used to fight through boredom in the corporate meetings and listened to the self indulgent babble from Ivory Tower managers.

I've been shuffled from one office to another, moved like a stack of paperwork or an office chair.

A thing.

An asset to the company.

To be used as needed and replaced when worn out.

Back in 2002 I literally exploded in rage at my boss and kept running for daylight, scrambling to break away from Corporate America.

Do you remember this scene from "The Matrix" where Morpheus is talking to Neo?

"You're here because you know something. What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad."

I discovered you can only live with that splinter lodged in your mind for so long before the itch grows into a compulsion.

One day you can't take it any more and you push past the fear.

Your desire to break out of prison is greater than your fear of getting shot as you scale the wall.

Act of defiance in the face of fear.

Fear doesn't go away when you decide to act.

I still had the same thoughts I'd had a thousand days before I quit:

"What will I do?"
"Will it work?"
"What if it doesn't?"

But something changed and I know what it was.

My desire to fight for a life of choices and freedom was bigger than my fear.

And that was enough.

Just like surfing 200 yards off the Florida coast - the fear is definitely still there.

But the rush from surfing is enough for me to push that fear down and stick it in a box.

I'm living proof that you can start with one small act of defiance and with a lot of passion, a lot of dedication, and a sprinkling of luck, you can engineer your life outside the gravitational pull of the "rules" the dictate the "musts" and "have to's".

So, today's plan is to surf until we're tired or the wind switches onshore.

I've got no pressing appointments before noon.

And on my way home, my buddies and I are stopping at F.A. Cafe to have a hearty breakfast.

They don't mind that we snarf down coffee and eggs while we're still dripping wet on their bar stools.

I figure I won't be at my computer until 10:45 at the earliest but that's just a guess because I forgot to wear my watch.

(I never wear a watch except sometimes when I'm surfing.)

Later today I have a meeting with an iPhone app developer I've hired to create a new mobile app I'll be releasing in a two weeks.

Before that, I'll log into Trello to see how my coders are doing with my other web based software apps.

(Some are already spinning off monthly revenue at a growing rate and some are projects I'll be testing soon.)

And just like a set of waves coming in, some of these aren't worth riding, some of them I'll nose dive or get "closed out", and some of them I'll ride all the way to the beach.

One of the things I've discovered is that the more freedom you have, the more opportunities you get.

More opportunities means you can be pickier about which ones you jump on.

And you create a situation where you don't have to know the future in order to "win".

That's what TLB teaches you...

How to test quick, fail fast and light, and get back in position to find a project worth pursuing.

The skills you'll learn from TLB can be applied to any business venture.

And what you start today may not be your main source of income 11 years from now...

Just as I'm doing very different things now than I was 11 years ago - but it all starts with a decision.

What's going to win the battle for your mind?

Your desire for a life of choices and opportunities...

Or your fear of failure?

Fear is a holdover from the distant past where it kept us from getting eaten by sabertooth tigers.

But the ancient artifact that creates fear can't tell the difference between getting eaten by a tiger and testing a new business idea.

I know the fear won't go away.

But I hope you know now that it's an illusion.

And you can push past it.

Start with a small act of defiance.

Come join us in TLB and join a defiant brotherhood of like minded freedom fighters.

http://tlb.io/join.php?v=e22 ($49.95/mo for 7-months)

Jack "defiant" Born

P.S.

Here's a perfect analogy about how one small act of defiance can cascade into a future you hesitate to even imagine:

https://www.youtube.com/watch?v=y97rBdSYbkg&hd=1

That large domino represents a life outside the "rules" that bind most people to a future they didn't really want.

The small domino is a decision to either move on with your day, or try something different.

Join TLB and discover how to engineer your own life where you replace old rules with the ones you want.

http://tlb.io/join.php?v=e22

Day in the Life: STEVE (Email #21)

DING-DONG-BING-DONG!

It's 6:50AM and that's my Bell Tower alarm on my iPhone.

Time for another day of internet marketing.

But not before I hit snooze 4 times and roll over and give the wifey some hugs and love. (Happy wife, happy life right?)

I have to admit it is a rather relaxed way to wake up, but not quite what I was "sold" so many years ago.

Aren't successful internet marketers supposed to wake up when they want, live on the beach and fuck off all day long? ...

All while making hundreds of thousands of dollars a year?

(Truth is, my reality is quite a bit different and probably not what you'd expect.

But there's a very good reason for that. More on that in a minute.)

When Jen gets up about 7:30 to run off to CrossFit or yoga, I grab my iPhone and proceed to check my email.

It's far easier to clear out the un-important ones while slowly getting started for the day.

That way when I roll into the office I can get cracking on the important stuff.

After I clear my email queue, it's time to get ready.

Are you thinking I'm jumping into my board shorts and t-shirt and flip flops?

Hardly.

It's dress slacks, a button down or business golf shirt and dress shoes.

Damn, almost feels like I'm getting ready for a job.

It's about 8a now.

Kids are up and the nanny is here. (We homeschool the kids.)

I get my lunch ready for the day and give lots of hugs and kisses to Brody and Ella while they eat breakfast.

"Can you come home early today daddy?", Ella asks?

As much I as I want to say yes and that I'll be home at noon or even three, I say...

"Sorry sweetie, probably not today. Lots to do, but I love you. Be good and have a great day. Be nice to your brother and make things easy for your mom."

Then I'm off.

I grab my key fob from the key box, open the garage door and think...

"Damn, I love this car."

I open my car door, sink down into the leather seats, insert my fob and punch the start button on my BMW M5.

The 500 horsepower V10 rumbles to life.

Once I back out of the driveway, I'm off to my most "important" part of the day...

Can't really get started unless I stop by my local Starbucks for a latte.

By the time I roll into the office, it's 8:15 to 8:30. Brista, Haley, Anthony and Jared are already there.

Across the hall, Darven, Jessica, Leslie, Bobby, Nick, and Todd are already in.

Ken rolls in about 10.

Gordon works from home in Colorado and our 4 people in the Philippines are already busy.

You see ... from 2007 to 2012 I went for the internet lifestyle.

But in the end I realized I spent 4 years of my life building a business that would give me the flexibility and "lifestyle" I wanted, but one I couldn't sell.

If I would have spent that time building something that I could sell - a REAL business - I'd be sitting on several million dollars.

But you live and learn.

So last year I decided to do things a bit differently.

I decided that I'd treat IM like any other business.

I'd build it like I wanted to sell it.

That way, even if I don't, I have a business that operates without me, throws off crazy amounts of cash, and ultimately gives me the lifestyle I want.

That's why I dress for business, work from an office and employ about 20 people (and growing).

It was a conscious choice.

One I made knowing the sacrifice and reality of what I was committing to.

I'm going for the BIG payoff.

Not just the monthly cash flow, even though that would be far less stress.

Now, YOU don't have to do this at all though.

You can accomplish a great lifestyle and success without ever building a sellable business out of it.

That's your choice.

It comes down to what your ultimate end game is. I'm going for millions, not hundreds of thousands.

Andre wanted me to share what and how I do things for a bit of contrast. Because what I do isn't like most IM peeps.

Most are solo players.

Marketing specialists.

Frank Kern is that way. I asked him why he does consulting instead of building a business.

His answer...

"Too many fucking headaches. Why the hell would I want to do that? It's far easier just consulting."

And he has a great point.

Because my days a far less about marketing, and far more about running a business.

Finances, legal issues, meetings, calls and managing employees.

Worrying about how I pay $90K/mo of overhead across all three businesses instead of just paying my personal bills.

But as I said earlier...

I do it by choice.

I'm going for a big payday.

I can always go back and build a lifestyle business again.

Which is why what actually happens AT work isn't near as luxurious as getting to work.

I wish I could make it sound sexy and exciting.

It's not.

It's work.

It's a job.

5PM is my favorite time.

... because that is the time when all the employees go home and I finally have time to focus on something for more than 10 mins before someone says:

"Hey Steve ... I have a question."

And from 5-5:45PM I probably get more done than I do from 8:30-5PM.

And then I pack up and see if Jen needs anything on my way home.

I hop in my M5 and drive home, thinking about which bottle of wine I'll share with Jen tonight.

Dinner is usually from 6-7PM and then we have some family time until 8PM when the kids go to bed.

Sometimes its 8:30 or 9PM.

Jen and I talk for a bit after the kids go to bed.

Maybe we'll watch a movie.

But by 11 - 11:30M its time for bed.

Because the alarm will be ringing at 6:50AM just like it did today reminding me it's time to get up an do it all over again.

Am I making the right choice?

Would I be better focusing on my lifestyle?

... and just make as much by doing as little as possible?

Who knows .. ask me in a few more years and I'll let you know.

We all have different versions of what ultimate freedom looks like.

Whatever yours looks like, I know investing in TLB can definitely be a part of you getting there.

We've got your back. It easy to start. Click the link:
http://tlb.io/join.php?v=e21 ($49.95/mo for 7-months)

Steve "latte" Gray

P.S.

We often get asked ... why do you teach affiliate marketing instead of product creation?

There's a simple answer.

Affiliate marketing happens to be the path of least resistance to having a presence in any market, ... and doing it at light speed.

Which means minimum risk.

Because it is the fastest way to "test the waters" and validate you can sell to an audience before jumping in, hook, line and sinker.

Creating your offer comes later.

Day in the Life: ANDRE (Email #20)

It's 2:07 PM.

As I write this email it's Friday.

I have a beer in front of me.

And I'm waiting for my "regular" ... one badass spicy burger.

Best in Marbella.

(I'm writing this on my iPad.)

July has just clocked over to August.

Meaning that summer here on the southern coast of Spain is hot as hades (a nice hot, 30C/86F).

People are everywhere, mostly tourists.

I got here on my little 125cc scooter.

Driving a 4x4 in this wild traffic is bananas, and takes twice as long.

Just an hour ago I wrote an email and clicked "send".

Took me 20 minutes to write it.

It's letting a segment of my email list know about an offer (a service for AWeber) that goes up in price on Sunday.

It's one of my responsibilities of being a trusted adviser to the thousands of people on my lists.

It's a really honest to God deadline. And they always work the best.

People hate to miss out on a "deal". And this is one heck of a deal for them.

Come Sunday midnight I would have "prob'ly" sold 100 or so (more) copies of AW Pro Tools.

That's worth an extra $1,000/mo to me in recurring commissions. From a "20 minute to write" email.

I love email.

It's one of the ultimate forms of leverage.

Do somethin' once and get paid over and over (and over).

Even though I've been doing email marketing for 10 years, I still have to pinch myself whenever I see the money generated as a result of it.

I still remember when I used to bust my butt to earn 38 thousand pounds Sterling a year (this was back in the UK).

I think my take home money was around £2K/mo.

I was sold a 9-5 job but got lumbered with a 5 to 8 deal when commuting was factored in too.

For the pleasure of standing room on the train (only the crowd upstream got the seats) cost me like 280 bucks a month.

So £2K "take home" wasn't really take home at all.

Fuckers.

It's why I still pinch myself, some 10 years later...

I never forget the bad.

Because it makes the good taste so much sweeter.

Having the guts to roll the dice and take a chance in life wasn't an easy ride early on.

But I don't think it's suppose to be.

Burger has just arrived :)

I'll be back in a bit.

[fade out...]

I'm back in the home office.

Just checked email.

There's a notification of a new post on 'TLB Tribe' from Mary (she's in the June/July Hot Seat that's ending soon).

She's just posted about the success she's having in connecting with her audience.

Her success seems to follow a predictable pattern within the TLB community, when someone is determined to do whatever it takes.

I'm happy for her.

She deserves all the success she gets.

She's worked damn hard to get there.

If you do join TLB, here's the link to the Hot Seat:

http://tlbtribe.com/discussion/874/june-2013-hot-seat-mary

... where you can see for yourself how to iterate from head banging frustration to the "Hell Yeah!" of seeing results.

Friday's are normally lazy days for me.

You know, time to wind down for the weekend...

You know what I mean?

I've got a new toy to "test drive".

A new WordPress theme that was released to the market yesterday.

Today I get to play with it.

Oo-rah!

I reserve Monday to Thursday for real "get shit done" work.

Where I execute on a list of tasks that sometimes seems a mile long.

Friday's are reserved to learn ... to sharpen my marketing chops...

To respond to emails.

To "test drive" new tools/services and what not.

And of course, to enjoy burger Friday.

That's the work part of today.

Anita has just strolled into the office and laid down a set of instructions.

I know what's good for me so I'm just nodding and agreeing.

I'm told at 6 PM we're going to the beach for a swim.

Then a drink while on the sand while we watch the sun set.

Problem is it's summer. Sun sets at like 10:00PM.

By the sound of it we'll be out for a while.

But who am I to argue :)

I'm about done with this email.

I'll be uploading it in about 5 minutes after a quick proof read.

Means at some point shortly you'll be receiving it in your inbox.

Hopefully on some level it'll connect with you.

To give you the desire to want "your version" of this for yourself.

That's why we created TLB.

Because we believe making money is a byproduct of trying to do something great...

Something worthwhile.

Something that'll change real lives for the better.

Something that other people will care about being a part of.

That's TLB.

We created it for you.

Join the thousands of TLB'ers making a ruckus:
http://tlb.io/join.php?v=e20 ($49.95/mo for 7-months)

Andre "spicy burger" Chaperon

P.S.

Steve's turn next. His workweek is very different to mine.

Showing you the contrast is important because what we do isn't all glitz and glamor.

Magic Bootstrap Method (Email #19)

In the previous email we demonstrated that you really don't NEED a mortgage sized bankroll to be in the game.

$120 in ad spend earned us $869.07 in commissions.

What's that? ... $749.07 net profit over 2 days.

Yet $60 ad spend a day may still seem like high-stakes gambling to you if you're new or inexperienced.

So let's break it down.

We don't approach affiliate marketing like a bull in a china shop.

Not our style.

We're biased towards baby steps in the beginning.

Then scaling up bit by bit as the deck becomes stacked more and more in our favor.

So here's how we do (and teach) that...

One of our new campaigns has two mature ad channels. We're spending $60 a day each on them (so $120 total).

So last week Friday we added some new targeting.

Because it was still unproven (not the presell or offer, but the new audience segment we targeted) we set our daily ad budget to $10.

10 bucks baby.

High rollers, eh? :]

26/JUL: $10 spend > $31.30 in sales.

(Put the Cava on ice honey, we're getting rich.)

We ran it the same for Saturday:

27/JUL: $10 spend > $31.30 in sales.

Smokin'.

313% ROI over two days.

So Sunday we pushed it to $25.

... and this is what happened:
http://tlb.io/tp91

Time to upgrade from Cava Mont Plonk to 'Moët & Chandon'.

... and to upgrade the spend again, from $25 to $50.

Yesterday that ad channel resulted in $108.34 in commissions.

Not bad for a brand new targeting segment of people which ran over the weekend.

That's how to bootstrap from nada to some half decent results.

26/JUL: $10 > $31.30 (313% ROI)
27/JUL: $10 > $31.30 (313% ROI)
28/JUL: $25 > $159.85 (639.4% ROI)
29/JUL: $50 > $108.34 (216.68% ROI)
NET: $235.79 (348.2% ROI)

Most marketers with give up their first born to get a 348% ROI from ice-cold paid traffic.

That's how we roll in TLB.

How we tech our students to roll.

Just like Ben Brooks who earned $1,278.29 from a $295.48 ad budget.

That's a 432% ROI.

Start small.

Small enough that you won't lose the house and car.

It's low risk affiliate marketing.

Then scaling up a proven winner is the easy part.

Join here. It's a no-risk offer to a low-risk system:
http://tlb.io/join.php?v=e19 ($49.95/mo for 7-months)

You can do this.

Your only constraint, is not money, but yourself.

If you have the belief and determination, you can make this work.

Andre "bootstraper" Chaperon

P.S.

If it's not money holding you back, what is?

Hit reply and let us know.

Traffic: Part 2 (Email #18)

Hey, Steve back again...

So yesterday we covered the idea of why buying your traffic is far more important than trying to get it for free.

Or using someone else to get it.

Why?

Because when you buy your traffic you are in control and it won't dry up on someone else's whim.

It puts you in a strategically powerful position.

No worrying if your sales are going to disappear tomorrow.

But you might not be completely convinced...

So if you aren't, hit reply right now and send me and Andre an email to let us know what your concern is.

We want to make sure it gets addressed. And its likely that others have the same questions or concerns as well.

For what its worth...

I talk with a LOT of marketers. And I've not found one yet that does the kind of volume with SEO that I do with paid traffic.

Just saying.

So we'll assume you are on board, and ready to start buying traffic.

The first question you probably have is how much money is it going to take.

Remember the idea is to get to the point where you spend $1 and make $1 or more back.

That way every customer you get is break even or better.

And any profit you make after the first sale is ALL profit.

However as I mentioned yesterday, it doesn't start out this way.

You'll have to spend a bit of money on traffic to figure a few things out before you get to the "cash machine" stage.

The big question is how much?

The answer will most likely be frustrating. Because the answer is the same as the question of how high is up?

Here's what I mean.

Everyone starts at a different spot in their marketing experience. Some have more pieces of the puzzle to figure out than others.

If you have a sales and marketing background, you'll likely understand the underlying psychology of marketing faster than someone who has been strictly focused on technology.

Plus what market you choose and how you choose to approach it, factor in to how long it takes to "crack the code" to generating sales.

Everyone has their own learning curve.

Maybe yours is shorter, maybe yours is longer.

So the real question is how much money do you need to make it through the curve until you get things working.

After that, buying traffic is a de facto money maker.

So here's what we recommend.

If you put $150/mo aside to buy traffic for the first 4-5 months of your TLB training, you'll have enough set aside when it comes time to start your traffic testing.

Now the real "catch" here is if you follow the TLB training exactly from the beginning.

Because the biggest part of getting traffic to work is understanding your market.

Figuring out their problems and hot-buttons, learning how to interpret them, and then to frame the solution in the best way.

And the first 4 months or so of TLB are ALL about exactly that.

Understanding who you are selling to.

After that you start by driving small amounts of traffic to conversion experiments to test and verify your "hypotheses".

We call this validated learning.

And after you've run through several rounds of experiments, you know exactly what you need to do to start making sales.

So you can see why the "how much do I need" question is really dependent on you.

It depends on what market you choose (we show you how to do this in TLB, in fact we "give you" the best ones to go after).

It depends on how you research your market (we show you how to do this too).

It depends on how you follow instructions and directions (this one is completely up to you).

We'll show you what to do (but you have to "DO" it).

The bottom line about buying traffic is that you will have to spend a little bit, and probably lose a bit, to figure things out.

You have to consider this like your risk capital.

It's money you are going to spend without any expectation of making a profit.

However, if you do what we tell you and how we tell you to do it, it's very likely you'll come out the other side with a campaign that's profitable.

We can't guarantee or promise that of course.

But judging by the success or our existing students, like Ben Brooks, you can see what is really possible.

Because once you get your campaign working, the only difference between making X and 10X is scale.

You just go out and do more of what is already working.

I think we've pretty much covered the question of how much money do you need.

To demonstrate that you really don't NEED to spend a ton on buying traffic to do (pretty damn) well, here's some results from a little "test campaign" we're running.

It's two days stats (it's Wednesday as I write this, the stats are from Monday & Tuesday - so the previous two days).



Ad Spend: $120 [ proof > http://tlb.io/f1au ]
Sales: $869.07 [ proof > http://tlb.io/l450 ]
ROI: 724.23% ROI

Or put another way, for every $1 we put into this "money machine", we got $7.24 back out.

Disclaimer: that little "TLB" didn't start off all rosy. We had to work at it for a bit - same way we teach you how to do in our TLB training.

Anyway...

So I want to leave you with one parting thought.

And that is ... how long will it take you to reach your goals if you never get started?

I know reading these emails is fascinating. Andre and I work hard to make them that way ;)

But if you don't stop reading and start doing, you'll still be in the same place you are now in 6 months time.

So take action.

Sign up for TLB.

Get started and learn how to build a REAL online business within just 7 months from now.

Click here to have the guts to roll the dice:
http://tlb.io/join.php?v=e18

... then you can look back 6 months from now with more knowledge, more confidence, and most likely more money in the bank.

And know that you made the right choice.

It's been fun spending the last two days with you. And now I have to give the reins back to Andre.

I'm sure I'll be back to talk more soon though.

Steve "now is the time for action" Gray

Traffic: Part 1 (Email #17)

Hey there...

Steve here. (Andre's partner-in-crime.)

I've kicked Andre out of the email seat today. He's off having sundowners at Victor's in Marbella.

Lucky bastard.

I'm left here in the office to "rap" with you on traffic.

So you are going to get two emails of traffic goodness while Andre is gone.

One today, and one tomorrow.

But before we dig in, I have to warn you. I'm not going to sugar coat this stuff for you.

You are getting this direct and to the point.

You are going to hear what you need to hear. But it might not be what you want to hear.

Today I'll share with you my philosophy on traffic.

Tomorrow I'll tackle the "how-much-money-do-I-need-for-traffic" question.

Now most marketers, usually the broke ones, flock to the "free" traffic. They want SEO this and Google that.

Because the lure of free traffic is irresistible.

You set it up once and then you get oodles of traffic and sales forever.

At least that's the theory.

If you've done any SEO then you know that's not the case. It really isn't free and it doesn't last forever.

You or your outsourced minions have to get content created, links built or bought, and then you have to create a page Google "approves" of.

That's marketer's code for it converts like shit.

Plus don't forget all the other garbage article spinning and posting. Link pyramids, yada yada yada...

It's a royal pain in the ass.

If you've paid any attention to the SEO game lately you know it isn't getting any easier.

And most beginning marketers are getting killed.

Hell even "legitimate" sites are getting blasted.

Have you really looked at Google results lately? The majority of the page is filled with "ads".

From the standard Google ads to the product placements, the actual organic results are getting less and less space.

Gee I wonder why?

In fact, I know why :]

Cause Google makes money when people click on ads and they don't when people don't.

Google want's to make money.

The organic results are just a way to get eyeballs to serve ads to.

Now in case you are crying "no fair", let me lay it out straight for you right now.

I gotta give Perry Marshall credit for this. I read this from him years ago. Truth is he probably got it from Big Dan Kennedy.

Here it is.

"If you can't BUY a customer you DON'T have a business."

The saying isn't if you can't "free SEO" a customer.

Or if you can't "JV mail" a customer. Or even if you can't get customers from affiliates.

No! ...

It's if you can't BUY a customer you don't have a business. And the reason for this is simple.

Because when you buy a customer you have complete control.

Not so with any other method.

And you can't build a stable, viable business until you can predict that when you spend X in advertising you get back Y in revenue.

Every other method is dependent on someone or something else providing the traffic.

Guess what happens to your traffic when Google changes algorithms and blocks your link networks.

Traffic = GONE!

What happens when your JV buddy doesn't want to mail any more?

Traffic = GONE!

What happens when your affiliates find a higher paying offer somewhere else?

Traffic = GONE!

And that's why you have to be able buy traffic and turn them into customers.

It's the centerpiece of any profitable business.

And that's what we teach in TLB.

When you get to the point where you can spend a $1 and make $2, $5, or $10 back, you have "cash machine".

If you want to make more money all you have to do is spend more.

It's simple.

Now I won't lie to you and tell you that it's easy. Especially if you haven't made it work before.

You're gonna have to work through some challenges and roadblocks to get there. No two ways about it.

But when you do, and do it the TLB way, you'll have a business that you won't have to worry if it's going to vaporize in the next Google update.

Maybe you are worried about "losing your shirt" on paid traffic?

If you've tried paid traffic, or have thought about it, one of the biggest objections is the fear of spending hundreds or thousands of dollars and getting nothing in return.

... where your money just goes, poof, bye bye!

So let's set something straight.

Buying traffic isn't risky.

It's how you do it that makes it risk-kay.

If you drive your car without wearing your seat belt, don't be surprised if you become a human torpedo during a car accident.

Or if you drive 150 mph on icy roads, it's likely EMS will be cutting you out of a crumpled mess.

Both of these examples take a very normal daily activity and turn it into very stupid situation.

However in both examples YOU are in total control of what happens.

The same thing is true with traffic.

Forget your safety procedures or get reckless and you'll pay the price.

But it doesn't have to be that way.

We'll show you the right way to do things in TLB.

You'll learn how to start with very small amounts of traffic, run tests, and refine your sales funnel until it becomes a cash printing machine.

We've got a spot reserved for you.

You could start working on the first step of your own money machine in just a few moments.

So 'pull the pin' and get started now:
http://tlb.io/join.php?v=e17

... otherwise, talk to you tomorrow when we cover how much money you are going to need.

I think you'll be surprised.

It's probably less than you think.

Talk soon,

Steve "how much traffic can I buy" Gray

. . . . .

Time? (Email #16)

In Email #14 I asked you what's holding you back from investing in TLB.

A self-serving question.

But a question that helps us to help you.

We're damn good at a lot of things.

But reading minds ain't one of them (yet).

So until we've got better at ESP, asking you questions is the only way for us to "tap into" your head.

Anyhoo...

So far the biggest concern by far has been about "time".

As in "how much time is required to make TLB work?"

So I'll address that first, in this email.

And I'll address other questions separately in future emails.

Time.

Time is that one rare resource we all have to wrestle with.

No two ways about it, it's a constant challenge.

We recommend at least 2 hours a day, in one focused block, whenever that may be.

Although you won't always needs 2 hours, it's good practice to time-block the 2 hours, regardless (to practice and sharpen your marketing chops when you're not building).

2 hrs a day is just a rough guide.

If you're a weekend warrior, then work on weekend. If not, don't.

The goal here is consistency.

Nothing more.

Doesn't matter if it's 2 hrs a day, Mon to Thur. Or Mon to Sun. Or just Mon, Wed & Saturday.

Really don't matter.

So long as you STICK to whatever schedule you've time-blocked for yourself.

Winston Churchill has a quote that fits in perfectly here:

"Continuous effort, not strength or intelligence, is the key to unlocking our potential."

Continuous effort.

Simple, eh?

In theory, yes, in practice not so much (that's honesty for you).

Yes, it will require work.

But nothing in life worth having, doesn't.

If you're DETERMINED and COMMITTED and willing to do WHATEVER it takes to make this work, IT WILL.

.... with 100% certainty.

If you have time, we'll provide everything else:
http://tlb.io/join.php?v=e16

Andre "4 hrs a day" Chaperon

P.S.

I do this gig full-time, and I really only "work" for around 4 hours a day.

I read, play golf, chill and socialize with the rest of my time.

Don't get me wrong.

Some days (even weeks, sometimes) it's all-hands-to-the-pump and I put in crazy long hours.

Just depends what's going on and what's on my plate.

Putting in the long hours is always worth it. Because there is ALWAYS a massive payoff as a result.

A payoff that'll last a long, long time.

The big secret with "time" is something called leverage.

Smart marketers know this.

They'll gladly put in 70 hours in a week for a couple of weeks, if the end result in $10K per month for years.

So when we recommend to you to "time-block" 2 hrs per day, at least ... see it as an investment.

Because when your "TLB" starts to produce assets, and revenue as a result, you would have just experienced "leverage".

Hope to see you on the inside.

. . . . .

Future You (Email #15)

Let's do a simple exercise.

I promise you this will help you to get clarity.

Because writing things down makes them more "real" in the mind.

May sound a little "woo-woo".

It's not.

So here's what I want you to do.

(Do this now.)

It'll only take 5 minutes.

Here's the question you need to answer...

"WHAT DOES THE 'FUTURE YOU' LOOK LIKE 1 YEAR FROM NOW?"

Dream big.

"All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose." - Brian Tracy

Hit the reply button and let us know.

Share your "future you" vision with us.

You never know ... perhaps we can help you get there.

You rock!

Andre "big dreamer" Chaperon

P.S.

Jesse Owens - "We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort."

We've helped hundreds realize their dreams. Join them:

http://www.lessons9.com/clickbank/Tiny-Little-Businesses

Hit Reply (Email #14)

The email I sent you yesterday may have sounded harsh.

But part of what makes TLB special is that we don't "sugar coat" anything.

We tell it like it is.

We tell you what you need to hear.

Regardless of how that makes you feel.

I'm purty sure you wouldn't want it any other way.

With that said...

We'd love to hear from you.

What is your biggest fear about affiliate marketing?

Or rather, what concern do you have about joining TLB?

As in, what's holding you back from investing in the best affiliate marketing training on the planet (we're a bit biased, of course)?

Hit the reply and let us know.

We read every email.

Write as much or as little as you want.

We'd love to hear from you.

Andre "watching the inbox" Chaperon

. . . . .

Blue Pill, Red Pill and our Kool-Aid (Email #13)

Life is defined by two things.

The same two things define the stinkin' damn rich.

... and the poor souls who live on the poverty line.

The only difference between these polar opposite groups of people is in how they approach these two things.

1. Attitude.
2. Decisions.

The late Paul Arden (the former creative director for Saatchi and Saatchi) once wrote this:



(If you can't see the image above you'll need to allow images to show for these emails from us.)

One way or another you've got a decision to make.

In the same way that Neo had a decision to make in The Matrix.

"You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes."

- Morpheus, The Matrix (1999)

So what is it? ...

The blue pill or the red pill?

You can do nothing, and continue down the same path.

That's fine with us.

It's the comfortable easy path.

It's how most people get through life. And there's absolutely nothing wrong with that. Because that's your decision.

Or you can take the red pill and drink our Kool-Aid.

When Neo gulped down the red pill, he got to see just how deep the rabbit hole went.

It's not what he expected, that's for damn sure.

Not in a million years.

But he had the right attitude.

So he came out the other end smelling like roses.

In that respect TLB is like The Matrix.

What's behind the curtain isn't for everyone.

That's not how we roll.

We prefer leaving that to the marketers with their all-things-for-all-people hype and hoopla offers.

I used to be a big believer in "fate".

You know? ... what will happen will happen.

So each new year I would sit back and allow the chips to fall where they fell. What will happen will happen.

Stupid really.

Because when the chips fall badly (and they will do more times than not), then there's only one person to blame.

Not fate or the universe or anything else.

It's all down to you, and the DECISIONS you CHOOSE to make. Along with the right ATTITUDE.

If you're the type of person who has bought lots of information products, and then never got the full benefit from them.

... well then perhaps you need to do something different.

Albert Einstein defined insanity as:

"... doing the same thing over and over again and expecting different results."

Ball's in your court.

Take the blue pill and continue down the same path.

The outcome will be predictable.

Just look back at the last few years. That's your future.

Or take the red pill and go down the TLB "rabbit hole":
http://www.lessons9.com/clickbank/Tiny-Little-Businesses

Andre "waiting down the rabbit hole" Chaperon

P.S.

I gulped down the red pill on October 23, 2003. It's a day I'll remember for the rest of my life.

That was almost 10 years ago.

It hasn't always been easy, but it's always been worth it.

I can't promise you riches.

Or a huge mansion.

Or a red sports car.

What I can promise is first class training and support for you to strive to achieve whatever "freedom" looks like for you.

But whatever your vision of "freedom" is ... will the "future you" 9 years from now look back to today and regret not taking the red pill.

I think today's your red pill day.

Because if not today ... when?

Click here to take the 'red pill':
http://www.lessons9.com/clickbank/Tiny-Little-Businesses

P.P.S.

Love this quote from Mark Twain (1835 - 1910):

"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in sails. Explore. Dream. Discover."

. . . . .

Your Worst Nightmare (Email #12)

Each year the ability to make money online gets harder and harder as more and more people enter the ring.

In 2003 when I started in this crazy business, it was not exactly rocket science to make some money.

In my very first month of doing this full-time (November 2003), I earned around $450.

And I knew jack shit back then.

Like I say, it wasn't too hard.

But now ... things operate completely differently.

I know of some peeps that haven't earned one freakin' buck in two years of beating their head against the preverbal wall.

Nada.

Today the competition is insane.

It's dog-eat-dog out there.

The barrier to entry is now lower than ever.

Punk nose 16 yr olds with $200 laptops are setting up shop online and becoming your new competition and worst nightmare.

They still live at home.

No rent to pay.

Mommy still does their laundry.

Makes their bed.

And feeds them for free.

They have nothing to lose.

They have all the time in the world.

They're motivated as hell.

And they're all tech geniuses.

For them setting up a webpage is brain dead easy. They can do it while lol'ing their punk friends on Facebook.

Believe me, I know.

I contacted a dude named, Alex, an 18 yr old CSS ninja a few months ago.

I wanted him to install a WordPress theme for me, and then pimp it all out.

I was happy to pay really well to get the job done.

He emailed me back...

"I unfortunately don't have the time to take on projects right now..."

WTF! ... he's too busy?

When I was 18 I was broke. I used to work at a late night pizza joint just to earn some beer money.

It's different now.

The landscape has changed.

There's a new younger breed of marketers now.

They have nothing to lose and everything to gain. They're smart as hell, sharp as a whip, and highly motivated.

... and they're your new worst competition online.

They're like locusts.

There's thousands of them.

They'll eat you up and spit you out.

Well. Not everyone actually :)

The "me too" copy-cat marketers, sure.

They're doomed.

The die-hard Frank's are history too (see FrankvsMatt.com).

But not us.

Not myself, not Steve, not Jack ... and not our TLB clients.

Back in July 2011 Steve and I opened up access to TLB.

We limited membership to just 200 lucky peeps.

We didn't know how people would respond to our training.

Because like I've mentioned before, our approach is very DIFFERENT.

We zag where everyone else zigs.

It's a "slow and steady" route to success over the "fast and furious" route to nowhere.

Oil and water, remember?

So we set a limit.

Only 200.

(We ended up selling out in under an hour. And that was with zero external promotion.)

Anyhoo...

Ben Brooks was one the lucky 200 that we accepted into our apprenticeship program.

Now, as you know, Ben is kicking butt and now has an online business that is going from strength to strength.

In 2012 we were closed 95% of the time. We only briefly open shop to take on new clients 4 times.

We're open for business again.

If you want in, time to pull the trigger is now.

Become a TLB client and learn how to kick serious butt:

http://www.lessons9.com/clickbank/Tiny-Little-Businesses

Andre "zag" Chaperon

. . . . .