It's worth mentioning something that you prob'ly didn't pick up when you were exposed to Ben's case study.
The product he is promoting was created for a specific audience.
So therefore his POP was already largely defined for him.
He just needed to talk to them (which he did) to extract extra insights that really allowed him to nail his ad targeting and lander copy.
In the end he REALLY understood the customer.
Now consider this.
Products = solutions to problems.
... and typically any one product can be a solution to many different problems.
Therefore with most products the different customer segments are less clearcut.
I mean, for example, who is the POP that subscribes to Weight Watchers?
Think about that?
A buck gets ten you know someone that is on Weight Watchers, or has been on a Weight Watchers diet.
Perhaps even you.
Point is ... the audience is DIVERSE!
... from 17 year old clinically obese teenagers right up to 70 year old wrinklies finally looking to get healthier.
To demonstrate this point here are the top 5 products in the 'Diets & Weight Loss' category on ClickBank:
* The Fat Loss Factor
* Customized Fat Loss
* Old School New Body
* Paleo Burn
* Fat Burning Furnace
Now ask yourself ... who is the ideal audience for each?
Who are the customers (the POPs)?
The answer is ... it's diverse. It's made up of a lot of completely different customer segments.
There's only one way to really compete as an affiliate in a dog-eat-dog competitive market like this.
It's a little known marketing trick.
Think about it.
Will tell you tomorrow.
In TLB we hold nothing back. Get your front-row-seat here:
http://tlb.io/join.php?v=e6
Andre "right angle" Chaperon
The product he is promoting was created for a specific audience.
So therefore his POP was already largely defined for him.
He just needed to talk to them (which he did) to extract extra insights that really allowed him to nail his ad targeting and lander copy.
In the end he REALLY understood the customer.
Now consider this.
Products = solutions to problems.
... and typically any one product can be a solution to many different problems.
Therefore with most products the different customer segments are less clearcut.
I mean, for example, who is the POP that subscribes to Weight Watchers?
Think about that?
A buck gets ten you know someone that is on Weight Watchers, or has been on a Weight Watchers diet.
Perhaps even you.
Point is ... the audience is DIVERSE!
... from 17 year old clinically obese teenagers right up to 70 year old wrinklies finally looking to get healthier.
To demonstrate this point here are the top 5 products in the 'Diets & Weight Loss' category on ClickBank:
* The Fat Loss Factor
* Customized Fat Loss
* Old School New Body
* Paleo Burn
* Fat Burning Furnace
Now ask yourself ... who is the ideal audience for each?
Who are the customers (the POPs)?
The answer is ... it's diverse. It's made up of a lot of completely different customer segments.
There's only one way to really compete as an affiliate in a dog-eat-dog competitive market like this.
It's a little known marketing trick.
Think about it.
Will tell you tomorrow.
In TLB we hold nothing back. Get your front-row-seat here:
http://tlb.io/join.php?v=e6
Andre "right angle" Chaperon
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