So here's the backstory of our two affiliates.
Frank and Matt approach marketing from a totally different perspective.
Frank is the typical copy-cat affiliate.
He hangs out on the Warrior Forum and spends most of his time sharpening his marketing chops by feeding on $9 WSOs like maggots feed on a rotting corps.
Frank loves to (blindly) follow the crowd.
He loves step-by-step training.
Do this, then that ... yeah man, that's what I'm talkin' about.
He's less concerned with WHY something works (or doesn't).
Screw that.
His only concern (and focus) is on the stinking hot opportunity of the month.
Frank is also product focused.
It's how he's been force-fed his marketing diet from day one.
Meaning it's all about the offer.
In this case it's all about the highest ranked weight loss offer in the ClickBank Marketplace.
Put kindly, Frank is a classic wantrepreneur. And sadly it's ingrained into his DNA.
Matt on the other hand doesn't go the easy-button route.
He doesn't buy into all that hype-and-hoopla crap.
He's never been one to conform to the status quo.
Not his style.
At least not anymore.
In a previous life, perhaps.
If something worked so damn well ... then why the hell would "goo-roos" mass-market it anyway?
... and do it for under 10 bucks. lol
The lure of the shiny-object has never made much sense to him.
Sure, he gets sucked in from time to time.
But it's a vice he has full control over.
He's an entrepreneur.
Matt needs to know WHY something works.
The WHY is important to him.
It allows him to adapt and innovate and improve the process.
Matt's focus is all about delivering real tangible value to a POP ("pocket of people", remember?)
Matt is customer-centric focused.
He STARTS with the needs, wants and desires of a POP. Then works backwards to fit a solution to them.
"Instead of looking for customers for your products, you seek out products (and services) for the tribe." - Seth Godin
Big difference to Frank.
180 degrees different.
[Unbeknown to each other...]
Frank and Matt both decide to promote one of the highest ranked products in the ClickBank Marketplace in the 'Weight Loss' category.
Paleo Burn.
It has a high gravity. Meaning affiliates are promoting it and making good sales.
Both Frank & Matt have an initial ad budget of $500.
Stage has been set.
Next email I'll reveal to you Frank's gameplan.
Here's an idea...
Play along yourself.
You have $500. How would you promote 'Paleo Burn' as an affiliate?
If you want to see the offer page, here it is:
http://paleoburnnews.com/
So you have around 24 hours to think about it and come up with a gameplan of your own.
For fun hit the reply button and let us know.
You vs Frank vs Matt :)
Andre "1%" Chaperon
P.S.
To be completely transparent, 'Paleo Burn' is Steve's offer.
He spends around $300K PER MONTH buying traffic to it.
Buying hundreds of thousands of dollars of banner traffic a month is a completely different (high-risk) strategy.
You need to be a pro to operate at this level.
And you need a really large bankroll to scale this size.
Plus you need employees.
Lots of them.
What I'm demonstrating here is not this "mass" approach.
Not all of the Elite 1% operate like this.
Some do. Many don't.
Many of them sacrifice mass (and lower conversions) for a more "niched" approach (with higher conversions).
Frank & Matt will be promoting 'Paleo Burn' on a budget.
So because they're bootstrapping their promotional efforts (initially anyway), they can't go the mass media buying route.
So keep that in mind.
You have a $500 initial ad spend budget.
That's your starting point.
So with everything you've now learned, what would you do to promote 'Paleo Burn' without losing your ass?
Frank and Matt approach marketing from a totally different perspective.
Frank is the typical copy-cat affiliate.
He hangs out on the Warrior Forum and spends most of his time sharpening his marketing chops by feeding on $9 WSOs like maggots feed on a rotting corps.
Frank loves to (blindly) follow the crowd.
He loves step-by-step training.
Do this, then that ... yeah man, that's what I'm talkin' about.
He's less concerned with WHY something works (or doesn't).
Screw that.
His only concern (and focus) is on the stinking hot opportunity of the month.
Frank is also product focused.
It's how he's been force-fed his marketing diet from day one.
Meaning it's all about the offer.
In this case it's all about the highest ranked weight loss offer in the ClickBank Marketplace.
Put kindly, Frank is a classic wantrepreneur. And sadly it's ingrained into his DNA.
Matt on the other hand doesn't go the easy-button route.
He doesn't buy into all that hype-and-hoopla crap.
He's never been one to conform to the status quo.
Not his style.
At least not anymore.
In a previous life, perhaps.
If something worked so damn well ... then why the hell would "goo-roos" mass-market it anyway?
... and do it for under 10 bucks. lol
The lure of the shiny-object has never made much sense to him.
Sure, he gets sucked in from time to time.
But it's a vice he has full control over.
He's an entrepreneur.
Matt needs to know WHY something works.
The WHY is important to him.
It allows him to adapt and innovate and improve the process.
Matt's focus is all about delivering real tangible value to a POP ("pocket of people", remember?)
Matt is customer-centric focused.
He STARTS with the needs, wants and desires of a POP. Then works backwards to fit a solution to them.
"Instead of looking for customers for your products, you seek out products (and services) for the tribe." - Seth Godin
Big difference to Frank.
180 degrees different.
[Unbeknown to each other...]
Frank and Matt both decide to promote one of the highest ranked products in the ClickBank Marketplace in the 'Weight Loss' category.
Paleo Burn.
It has a high gravity. Meaning affiliates are promoting it and making good sales.
Both Frank & Matt have an initial ad budget of $500.
Stage has been set.
Next email I'll reveal to you Frank's gameplan.
Here's an idea...
Play along yourself.
You have $500. How would you promote 'Paleo Burn' as an affiliate?
If you want to see the offer page, here it is:
http://paleoburnnews.com/
So you have around 24 hours to think about it and come up with a gameplan of your own.
For fun hit the reply button and let us know.
You vs Frank vs Matt :)
Andre "1%" Chaperon
P.S.
To be completely transparent, 'Paleo Burn' is Steve's offer.
He spends around $300K PER MONTH buying traffic to it.
Buying hundreds of thousands of dollars of banner traffic a month is a completely different (high-risk) strategy.
You need to be a pro to operate at this level.
And you need a really large bankroll to scale this size.
Plus you need employees.
Lots of them.
What I'm demonstrating here is not this "mass" approach.
Not all of the Elite 1% operate like this.
Some do. Many don't.
Many of them sacrifice mass (and lower conversions) for a more "niched" approach (with higher conversions).
Frank & Matt will be promoting 'Paleo Burn' on a budget.
So because they're bootstrapping their promotional efforts (initially anyway), they can't go the mass media buying route.
So keep that in mind.
You have a $500 initial ad spend budget.
That's your starting point.
So with everything you've now learned, what would you do to promote 'Paleo Burn' without losing your ass?
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